Get a Bigger Boost with these Effective Marketing Opportunities
We want your booth at IBIE 2016 to pay off big. Use the FREE marketing tips and tools below to promote your company’s presence at IBIE—you’ll stretch your tradeshow dollars, maximize your exposure and get the most from your show investment. Take advantage of these simple tools—proven to generate leads, expand selling opportunities and drive traffic to your booth.
And don’t forget to include high-impact Sponsorship Opportunities to promote your company even more!
Click on links for additional information and downloads. Print this page and check off each item as you complete it.
☐ Use IBIE logos and your booth number in company ads and promotional literature.
☐ Incorporate social media into your IBIE marketing plan. Be sure to leverage the IBIE social communities by joining and posting product information and updates, including Facebook, LinkedIn, Twitter and Google+.
☐ Send press releases to industry publications highlighting new products or services you’ll be exhibiting at the show. Email firstname.lastname@example.org to order a free media list.
ONSITE: place information kits in the press room for editor review.
POST-SHOW: Send follow up materials to attendees and product information to editors who attend the show.
Also, consider taking advantage of Onsite Marketing Opportunities to ensure maximum exposure with serious, qualified buyers. To customize a sponsorship, contact Kerwin Brown at 913.338.1300 for IBIE Sponsorships or Lynn Schurman at 320.492.1330 for RBA sponsorships.