Sponsorship Opportunities

Opportunities to Raise Your Advantage Even More

As a sponsor of the Baking Expo™, you’ll boost the return on your investment even more. IBIE sponsorship maximizes your brand exposure and creates long-lasting impact by shining a spotlight on your business in front of thousands of qualified baking professionals from around the world.

Event sponsorship more than doubles your booth efficiency, according to CEIR research—meaning that it’s one of the best ways to promote your company, increase booth traffic and generate leads at the industry’s biggest event, an invaluable opportunity that comes around only once every three years.

Choose from a variety of unique sponsorship opportunities—IBIE 2016 has a sponsorship package that’s ideal for your budget and objectives.

To customize your sponsorship, contact Kerwin Brown at 913.338.1300.

Exclusive 2016 Promotional Opportunities Coming Soon!


International Lounge
If reaching an international audience is one of your company’s goals, then this exclusive opportunity is for you. Promote your company among the thousands of international attendees who network, conduct business and relax in the International Lounge. A banner with your advertisement will be prominently featured, along with signage at the entrance and at the computer stations with your company name and logo. Exhibitor to provide banner artwork.

Bakers’ Lounge
Put your company in front of thousands of bakers in the Bakers’ Lounge. As the exclusive sponsor, your company’s name and logo will be prominently featured on signage at the entrance and at the computer stations. Plus, a large banner with your advertisement will be displayed for maximum visibility. Exhibitor to provide banner artwork.

Onsite Twitter Feeds
Join the social media phenomena by sponsoring onsite twitter feeds. Five feeds will display a constant stream of ‘tweets’ (short messages relating to the show) in high traffic areas on the show floor. Sponsorship includes company information on signage, three official IBIE tweets per show day recognizing your company as the sponsor and mentions in any pre-show onsite social media promotions.

Registration Confirmation E-mail
This timely, cost-effective strategy gets your promotional message in front of all attendees at IBIE. The confirmation page will be imprinted with your advertisement after each attendee registers. Exhibitor to provide artwork.

Baking Industry Leadership Dinner and Reception
Get intimate face-time with your key prospects through this exclusive sponsorship. The Baking Industry Leadership Dinner and Reception will host leading baking and supplier companies from IBIE sponsoring associations – AMA and BEMA. Sponsors will receive logo placement on signage, promotional materials and invitations, flyer placement on tables, 10 tickets to invite guests and a follow up e-blast to attendees.


IBIE Show Bag/ Reusable “Green” Bag
Receive long-lasting exposure and reach thousands of prospects with these convenient bags that are the premiere “walking billboard.” Bags displaying your logo will be made available at prominent locations throughout the show.
$7,500 each

IBIE Show Bag Insert
Capture your target audience by inserting a product sample or literature (flyer or brochure) into the official IBIE Show Bags. Bags will be distributed to thousands of baking professionals at registration who will carry them throughout the show. Limited to two inserts per exhibitor. Exhibitor to provide materials.
$2,000 (3 sold, 7 available)

Badge Lanyards
Have your company’s name displayed around the neck of every attendee. Each attendee will receive a lanyard with their badge holder when they check-in at the show.

Hand Sanitizer Stations
As a baking industry supplier, you know the importance of sanitation for your customers. Make a statement with this high impact sponsorship and prominently display your logo on ten hand sanitizer units placed throughout the show floor.

Power Stations
Get the buyer’s attention while they charge their laptops and mobile phones by featuring your company logo on the panels atop the IBIE power stations. Buyers take advantage of these services – you should too!
$3,000 (only 3 available)

Badge Mailer Insert
Insert your company’s flyer within each attendee’s badge mailing for prime visibility by all show goers. Ideal for coupons, product launches and giveaways. Exhibitor to provide materials.
$3,000 (1 sold, 2 available)

Coffee Breaks During Educational Sessions
After a rigorous session of cutting-edge education, attendees will be greeted with coffee and tea–compliments of your company. Sponsor will have company logo on all signage at coffee stations.

B.E.S.T. in Baking Program
Green is the color of money. In the baking industry, there’s no topic more critical or timely. Align your company with sustainability by sponsoring the B.E.S.T. (becoming environmentally sustainable together) in Baking program. The program recognizes suppliers that foster energy conservation, reduced water usage, a decrease in landfill waste, healthy living and/ or a reduction of the overall impact on the environment. The sponsor will be featured in all pre-show promotions as well as onsite, including:

  • The Snack Food & Wholesale Bakery special ‘B.E.S.T. In Baking supplement’ polybagged with the August issue.
  • Logo included on print and electronic advertising in partnership with SF&WB. Promotions go out to 14,000+ subscribers.
  • Sponsor mentioned in the onsite Official Show Directory as well as onsite signage surrounding the B.E.S.T. in Baking lounge.
  • Logo included in IBIE pre-show promotions (direct mail, email and press releases)  going out to a database of more than 75,000 prospects.


WiFi Hot Spots
Can’t live without your email? Neither can your buyers. Promote your company and provide attendees with free WiFi Internet usage. Sponsor logos will be featured on Internet signage onsite, banners will be visible on Internet login screen and mentions will be included in any preshow internet promotions, including the IBIE Web site.
$4,000/day or $10,000 for all 4 days


Video Boards
The digital signage network will present your content to thousands of visitors in twelve locations throughout the exhibit hall. Dynamic and interactive, your 8-second promotional video will run between 60 to 100 times/day during the 4 days of the event.
$4,000 per video

“You Are Here” Signage 
Buyers look here for directions, and your company logo, name and booth number will be clearly visible on the floor plan to let them know right where you are. Six signs will be located in the highest-traffic areas of the show.

Entrance Door Decals
Secure one of these strategically placed door decals at the main entrance of the Las Vegas Convention Center. Your brand will be visible at eye-level on the Central Concourse front doors 153-162 as attendees enter the convention center. Ten full color, 18” square door signs are available, complete with production and installation (installed one day prior to show start). Exhibitor to provide artwork.
$2,000 per decal (5 sold, 5 available)

Floor Decals
A cost-effective way to keep your company’s name top-of-mind with buyers through the show. The 4 x 4 floor decal, featuring your logo and booth number, will conveniently guide attendees to your booth.
$2,000 each

Exhibit Hall Towers
You’ll benefit from great exposure with eye-level advertising on these tall billboards, strategically placed in high-traffic areas of the show. Make your message colorful and concise for a strong impact with buyers.
$2,500 (2 sold, 6 available)

A real attention grabber, banners will be displayed in prominent locations for high-visibility within both the exterior and interior areas of the show. Your company logo, name and booth will be prominently displayed for all attendees to see.

Exterior Main Entrance:
– IBIE Main Entrance
– 5 banners (CA11, CA12, CA13, CA14)
$3,000 each

Interior/Exterior Banners:
– Locations available throughout the convention hall
– Sizes vary
$3000 – $6000 each


Exhibitor Commercials
Did you know adding video to your marketing mix can increase website traffic by up to 20 percent? Leverage the power of video by showcasing your products and services in your own IBIE commercial. The footage will be filmed at IBIE and edited onsite with custom graphics. Commercials will be retained as your company’s property so video footage can be used and repurposed in a variety of ways, providing you with both an immediate and ongoing return on investment.

IBIE Mobile Website
Connect with customers right on their wireless phones—the one device they always have with them. The IBIE Mobile Website sponsors can choose from a variety of options, including expanded listings, banners and an exclusive app sponsorship. Exclusive sponsors will also receive recognition in all IBIE marketing materials promoting the site.
Price upon request


An exciting new promotional tool for 2013, the IBIE Innovations Showcase, offers exhibitors the opportunity to create awareness and excitement for their innovative new products while driving attendee traffic. Exhibitors are provided the opportunity to submit paid entrees for inclusion in the Innovations Showcase. A compilation of the entries will be promoted shortly before/during the show, released to all industry media and displayed in a prominent area outside the hall. Submissions will also include a physical placard to display in their booth. Exhibitors may submit up to three entries. Categories include Ingredients, Equipment, Packaging and Safety. Strict requirements dictate that all products be new offerings specifically NOT exhibited an any prior IBIE show. The IBIE Innovations Showcase will be promoted in all of the following outlets:

  • Eblast announcing the entrees in the showcase
  • Social media post announcing the entrees
  • A section on the official smartphone APP
  • Mention in Sosland’s Pre-Show Edition
  • Mention in the Show Dailies
  • 8”X11” display page in a dedicated section of the IBIE Show Directory
  • 18”X22” display in the foyer of the hall
  • 8”X11” placard for exhibitor’s booth

$2,500 each

Contact: Paul Lattan | E-mail: plattan@sosland.com | Phone: (816) 756-1000


RBA Creative Decorating Competition (CDC)
Give your company great exposure at the coveted Creative Decorating Competition. Your logo will be front and center as contestants compete for the grand champion trophy in front of a live audience on the trade show floor. Recognition will be given in the Official Directory, conference signage, session area signage, as well as in all mentions in IBIE marketing material (Website, e-marketing, print material). Five (5) categories available: Flowers and Sprays, Wedding Cake, Rolled Fondant, Custom Design Cakes and Sculpted Cakes.
General Sponsorship $40,000 ; Categories $5,000

RBA Educational Sessions
Educated buyers mean serious buyers. Choose from twelve targeted educational sessions. Recognition will be given in the Official Directory, conference signage, session area signage, at the introduction of the speaker, as well as in all mentions in IBIE marketing material (Website, e-marketing, print material).
$1,000 (4 sold, 8 available)

Baker-to-Baker Reception
RBA’s Baker-to-Baker e-group comes to life in face-to-face interaction during our moderated round table discussions! This special event provides the opportunity to meet peers and discuss issues of utmost importance to the baking community. Sponsor will receive signage at tables as well as an opportunity to discuss their service at the start of the event.

Demonstration Theatre
Sponsor renowned baking professionals as they demonstrate the latest trends, share techniques and test new products in front of a live audience on the trade show floor. Recognition will be given in the Official Directory, conference signage, demonstration area signage, at the introduction of the demonstration, as well as in all mentions in IBIE marketing material (Website, e-marketing, print material).
Demonstration Theatre General Sponsorship $5,000 ; Individual Demonstration Sponsor $500

Demonstration In-Kind Equipment Sponsor
Show off your brand as top pastry chefs and bakers work with your equipment live on stage. Equipment needed: convection oven, sheeter, small proofer, refrigeration, 20 quart mixer and more. For complete list, contact Lynn at lschurman@retailbakersofamerica.org.

For additional information on RBA Sponsorshop Opportunities or if you need help customizing the opportunity that’s right for you, contact Lynn Schurman at 320.492.1330 or lschurman@retailbakersofamerica.org